TVSA
It was important for the business to establish an online presence in order to increase market reach and visibility. A website is an effective marketing tool in attracting additional business while email communication with customers and authorities reduces time and costs associated with fax and paper transactions
Flight School Co-ordinator, Wendy Dow
Background
A Datalink customer since 1999, TVSA is a flight school operating out of Bacchus Marsh and Moorabbin airports in Victoria.
TVSA placed a high amount of emphasis on their website being able to reach a worldwide audience with a primary focus was to promote flying as a desirable activity.
Solution
Datalink used Flash and Real Player to make the site design interesing and fun. A combination of Internet video and multimedia sounds and animation conveys the aeronautical theme.
Banner advertising and clever search engine techniques were used effectively so that the TVSA site receive hits of more than 2,000 visits a day from all over the world. A large percentage of TVSA students first found the school directly through the website.
An email newsletter allows TVSA to keep in touch with prospective students over the Internet.
An interactive online forum enables students to chat online.
The TVSA website was featured in an Ernst & Young E-Commerce Roadshow case study for Multimedia Victoria.
Datalink Products
- Freestyler CMS
- PHPBB
Datalink Services
- Professional Website Design
- Information Architecture Consulting
- Implementation of a Content Management System
- Programming (PHP4, MySQL, CSS, Macromedia Flash)
Technologies
- Red Hat Linux
- Apache
