Redesigned Psychoanalysis Portal Launched

The Australian Psychoanalytical Society is a national organisation that promotes its members and administers trainingguidelines for psychoanalysis in Australia through its branches,co-ordinates conferences, academia and publications.

A third generation website, APAS were looking to bring their new brand into 2009.  Consulting with the society, Datalink performed a content audit and information architecture review, drawing a set of wireframes which would define the layout of the homepage for optimum user experience.  A new logo and colour scheme underpins the new website graphics and design. 

The redesigned website has an emphasis on promoting its members and their activities, particularly in training, events and press releases.  

The content from the 2005 website including the secure members and email mailing list subscription was retained and enhaced while a "find an analyst" feature securely links in data from the organisation's member database to allows the general public to search for contact details for APAS members.

The new website has an increased focus on Web2.0 feature such as podcasting and vodcasting, RSS feeds, using embedded ClickCaster for multimedia and video as well as allowing pages to be shared on social networks.

Flexible content management, provided through Freestyler CMS ensures that the site will scale to future needs.

Two subsites for Sydney and Melbourne branches were also upgraded, adding a new style based on the APAS brand as well as a range of new features previously only enjoyed by the national office.  Additionally content sharing is enabled between the sites via a number of advanced content syndication methods.

Morgan De Router worked on the design while Datalink's Bradley Hogan performed the programming work, pulling together complex functionality while Joanne Hocking provided the project management with some assistance from Sean Fishlock.

The website and sub-sites can be viewed at:

http://www.psychoanalysis.asn.au