Optometrists Association Australia launches into YouTube campaign

The Optometrists Association Australia launched into 2008 with a YouTube video campaign.

The Association has been running a "Don't Fry Your Eyes" national television campaign in January as a central part of the association's public relations strategy. 

Datalink worked with the association to convert the raw video used on the TV ad into YouTube video and integrated it into the website.

The video features a frying pan with eggs used to resemble eyes.  The burning of the eggs gets the message of the dangers of exposure to UV across.

You can view the video online on the Optometrists Association's website.