Marketing to the Social Web - Review

I've been reading the book "Marketing to the Social Web - How Digital Customer Communities Build Your Business" by Larry Weber over the past few weeks since I picked it up on Amazon.com, so I decided to put forth another review.

The reason I chose this book is because I've been getting deeper into social web marketing over the past 12 months and it came highly recommended from Amazon readers.

In summary, this book is very similar to "The New Rules of Marketing & PR", which I read and reviewed last year.  Both are inspirational books but they key difference is that "Marketing to the Social Web" is much more up-to-date. Social Web contains a mix of fantastic case studies on dot com businesses both old and new to bring forward a real passion and insight for social media and its possibilities.

In it, Weber talks about social networking sites such as Facebook, MySpace, Friendster, Linkedin as well as search technologies like Google and Ask.com and ZoomInfo and other social media such as Second Life, YouTube and Flickr.

The book introduces a range of strategies for doing business in the world of Web 2.0 and covers such concepts as blogs and CEO blogging, reputation aggregators, webinars, user-generated content, search engine optimisation, podcasting, aggregation, e-communities, viral online marketing, buzz marketing and even attempts at predicting the trends of Web 4.0 ...

Since reading it, my mind has been running overtime with great new ideas for both myself and my clients.

I thoroughly enjoyed this book and would recommend it to anyone.